Design Strategy

I am a graduate of the MBA in Design Strategy program at California College of the Arts. As a Strategic Designer at BCG Digital Ventures, I consulted Fortune 500 companies in product and business innovation. Spanning a wide range of industries including Energy (oil/gas/utilities), Real Estate and Mortgage, Societal Impact, Insurance, Manufacturing, and more.

Some highlights of my career include:

  • Developing and launching a peer-to-peer car sharing startup in collaboration with a national car insurance agency.
  • Leading design research and ideation workshops with clients.
  • Designing Total Societal Impact (TSI) methodology to identify and measure business opportunities that address social, economic, and environmental issues.
  • Creating and implementing a strategic foresight workshop to develop a 30-year vision for a global shipping conglomerate.

Skills

Research & synthesis

  • Discussion guides
  • Recruiting
  • Interviewing
  • Market & competitor analyses

Journey mapping

  • Customer journey, opportunities, & pain points

Prototyping

  • Concept testing
  • User testing

Workshop development & facilitation

  • Ideation workshops
  • Methodology design

Business design

  • Product/service definition
  • Addressable market size
  • Implementation roadmap
  • Go-to-Market strategies

Pitches & presentations

  • Pitch development
  • Presentation design
  • Storytelling

Strategic foresight

  • Scenario development
  • STEEP & VUCA trends

Tools

  • Miro
  • Dovetail
  • UserZoom (Validately)
  • Airtable

* NOTE: Small sample of work shown below for confidentiality.
Additional examples only available as needed upon request.

Journey Mapping


Experience Design & Prototyping


Strategic Foresight

Future of Sleep Causal Layered Analysis and Scenario Video