Visual Design

As a multi-hyphenate creative, I have a holistic understanding of online marketing from strategy and design through to implementation and data analysis. I have extensive experience using data to inform and improve design decisions that get results whether it is an email, landing page, banner ad, or social media graphic.

  • Optimized web designs to increase click through rates, conversions, and traffic on lead generation sites and Facebook ads at Centerfield

  • Designed engaging email campaigns using best practices, A/B testing, and complex segmentation strategies at Experian Marketing Services (now CheetahDigital)

Online marketing

  • Email
  • Banner Ads
  • Social Media

Web design & development

  • Lead gen landing pages
  • HTML/CSS
  • WordPress

Wireframing & prototyping

  • User testing
  • InVision

Tools

  • Photoshop
  • Illustrator
  • Sketch
  • Figma

Email Campaigns


Lead Generation Landing Pages & Ads


Logo Design